Privacy Policy

This privacy policy explains how Aepril, part of ROO Golding B.V. (“we”, “us”, “our”), handles your personal data when you visit our website, place an order, or otherwise interact with us. We value your privacy and handle your data with care.

By using our website and services, you agree to this privacy policy. Aepril may update this policy from time to time, for example to comply with new legislation or to improve our services. The latest version will always be available on this page.

1. What data do we collect?

We may process the following types of personal data:

• Name and contact details (such as email address and phone number).

• Address and payment details necessary for processing orders.

• Demographic information (such as location, preferences, and interests).

• Information you voluntarily share with us, such as through forms, surveys, or customer service.

• Technical data such as IP address, browser, and device (via cookies and pixels).

A full overview of the cookies we use can be found under Cookies.

2. How do we use your data?

We process your personal data only for clear and legitimate purposes, including:

• Processing orders and payments.

• Maintaining our internal administration.

• Improving our products, services, and website.

• Sending service-related messages (e.g., order confirmations).

• Sending promotions or newsletters, with your consent.

• Conducting customer research or personalizing our website and offers.

3. How do we protect your data?

We take appropriate technical and organizational measures to protect your data from loss, misuse, or unauthorized access. Examples include secure connections (SSL), restricted access, and safe data storage.

4. Cookies and tracking technologies

Our website uses cookies. A cookie is a small file placed on your device that helps us analyze website traffic and remember your preferences.

Types of cookies:

• Functional cookies: necessary for the website to function properly.

• Analytical cookies: used to analyze website traffic and improve the user experience.

• Marketing cookies and pixels: used to deliver more relevant advertisements based on your interests.

Tracking technologies:

We use, among others:

• Meta Pixel (Facebook/Instagram): to measure website usage and improve advertising performance.

• Google Analytics: to analyze visitor behavior and optimize our website. Data is anonymized where possible.

• TikTok Pixel: to understand how visitors from TikTok use our website and to optimize ad campaigns.

These tools may collect information such as visited pages, interactions, and technical data (e.g., IP address, browser). This information may be shared with the respective platforms and used for advertising purposes.

We only place these cookies and pixels if you have given your consent via our cookie banner. You can withdraw or adjust your consent at any time through your browser settings or our cookie banner.

5. Links to other websites

Our website may contain links to external websites. Once you leave our site via such a link, we are no longer responsible for how that party handles your data. We recommend that you always read the privacy policy of the website in question.

6. Sharing of data

We do not sell or rent your personal data to third parties. Data is only shared when necessary:

• To process an order (e.g., with shipping partners or payment providers).

• When legally required (e.g., at the request of authorities).

• With your consent, for example for newsletters or partner promotions.

External service providers (such as payment processors, logistics partners, or IT providers) only receive the data necessary to perform their services and must comply with our instructions and GDPR requirements.

7. International transfers

Some of our service providers (such as Meta, Google, and TikTok) may process data outside the European Economic Area (EEA). When this happens, we ensure that data is protected according to GDPR requirements, for example through the use of Standard Contractual Clauses (SCCs) approved by the European Commission.

8. Minors

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect data from minors without parental or guardian consent. If you believe we have collected data from a minor, please contact us at support@aepril.com so we can delete it.

9. Profiling and personalized advertising

With your consent, we may use your data for profiling, such as showing personalized advertisements on platforms like Meta, Google, and TikTok. This means your behavior and preferences may be analyzed to display more relevant ads. You can withdraw your consent for profiling at any time via the cookie banner or by contacting us.

10. Your rights (GDPR)

Under the GDPR, you have the following rights:

• Right of access: to request what personal data we hold about you.

• Right to rectification: to correct inaccurate or incomplete data.

• Right to erasure: to request deletion of your data, unless we are legally required to retain it.

• Right to restrict processing: to request limited use of your data in certain cases.

• Right to object: to object to the processing of your data for marketing purposes.

• Right to data portability: to request a copy of your data in a structured, machine-readable format.

To exercise any of these rights, please contact us at support@aepril.com.

11. Data retention

We do not keep personal data longer than necessary, unless a longer retention period is legally required. Examples:

• Order and invoice data: 7 years (legal tax requirement).

• Newsletter subscriptions: until you unsubscribe.

• Customer service communications (e.g., emails or chats): up to 2 years after the last contact.

12. Supervisory authority and complaints

If you disagree with how we process your data, please contact us first. If we cannot resolve the issue together, you have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

13. Direct marketing

When you sign up for our newsletter or promotions, we will only use your email address with your consent. You can unsubscribe at any time via the link in our emails or by contacting us.

14. Contact & data controller

For questions about this privacy policy or the processing of your data, you can contact us at:

ROO Golding B.V. (Aepril)
Buyspad 22
1051 MB Amsterdam
The Netherlands